Author: Phylis Miquel
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The promise and what’s underneath it
Revenue Integrity Assessment Services Insights Who Benefits About Us Start the Assessment Revenue Architecture The Promise and What’s Underneath It Phylis Miquel · July 9, 2026 What fifteen years of GTM technology taught us, and why the lesson matters more with agentic AI. Every few years, go-to-market makes a serious technology bet. Marketing automation, then…
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Does the Shape of Revenue Strengthen the Business?
Revenue Integrity Assessment Services Insights Who Benefits About Us Start the Assessment Strategy Does the Shape of Revenue Strengthen the Business? Phylis Miquel · May 22, 2026 The quarterly review starts the way it always does. The number is hit, missed, or comes in close. The room moves to commentary, pipeline coverage, and what the…
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AI Compounds What’s Underneath It
Revenue Integrity Assessment Services Insights Who Benefits About Us Start the Assessment Private Equity Can Your Portfolio Hold What AI Amplifies? Phylis Miquel · May 14, 2026 Two portcos run the same AI playbook. One compounds. One unravels. In the board meetings I sit in, one question keeps landing on PE operating partners from their…
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Revenue Architecture ROI Case
Revenue Integrity Assessment Services Insights Who Benefits About Us Start the Assessment Revenue Architecture Revenue Architecture ROI Case Phylis Miquel · April 22, 2026 A structured argument for why revenue architecture is a capital-efficient lever for value creation, and how it translates into enterprise value. The hold period context McKinsey’s 2026 Global Private Markets Report…
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The Mesh: What Makes a Go-to-Market System Get Smarter Instead of Just Busier
Revenue Integrity Assessment Services Insights Who Benefits About Us Start the Assessment the Mesh™ What Makes a Go-to-Market System Get Smarter Instead of Just Busier Phylis Miquel · March 10, 2026 Most B2B companies that have crossed the inflection point share a private pattern. The go-to-market system runs harder each quarter without compounding. The team…
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Your Team Is Executing. Your System Is Not Learning.
You are running the same play better and better. It is producing less and less. This is the one that is hardest to diagnose because everything looks like it is working. Pipeline reviews happen on schedule. Forecast calls are consistent. Campaigns launch on time. QBRs are thorough. The operating cadence is running. Reps are hitting…
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More Dashboards Did Not Make You More Confident
You can see everything. You trust almost none of it. A few years ago, the complaint was that leadership didn’t have enough data. Now the complaint has flipped. There’s data everywhere. Dashboards for pipeline. Dashboards for engagement. Dashboards for product usage. Dashboards for partner activity. Revenue intelligence tools that can tell you what was said…
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Your Forecast Is Not Wrong Because Reps Cannot Close
It Is Wrong Because Nobody Agreed on What the Numbers Mean. I have sat in hundreds of pipeline reviews. The pattern is almost always the same. The quarter is tight. One or two large deals are carrying the number. Everyone in the room knows the close dates are optimistic, but nobody says it out loud.…
